Triton Poker has signed an exclusive online distribution agreement with Protocol Sports Marketing, marking a major step forward for the Triton Super High Roller Series. Known for its record-breaking tournaments and cinematic poker coverage, Triton now partners with Protocol to bring its premium content to audiences worldwide.
Launched in 2016, the Triton Series has become a pinnacle of high-stakes poker. Its recent London finale featured a staggering $1.25 million buy-in and a $23 million prize pool, setting industry benchmarks for both scale and production quality.
Under the new deal, Protocol will distribute long-form content from the Triton Super High Roller Series – including the London events – to digital platforms globally. And for fans of elite-level commentary, poker legend Daniel Negreanu will be lending his voice and insights throughout the series.
With streaming demand on the rise, Protocol is already in talks with global platforms for exclusive licensing opportunities.
“Our relationship with Triton Poker Series represents a new chapter for Protocol,” said Lowell Conn, President of Protocol Sports Marketing. “We share Triton’s ambitions to deliver the biggest, most successful poker events on the planet — all while upholding their values of sustainability and giving back.”
This collaboration marks Protocol’s latest expansion into international sports media, following their recent deal with the International Floorball Federation for global media and sponsorship rights.
